Why hello there! Allow myself to introduce… myself. I’m THE David C. Anderson. For the last 15 years I have been employed as a sales and marketing professional. I’ve spent the last 11 years working for a worldwide risk management company as their sales and marketing director. In this role I travel across the country and build the company brand by meeting with product managers, actuaries, and pricing analysts in order to help them make better pricing, sales, and marketing decisions. I also spend time managing the brand by directing customer communications, conducting market research, and collaborating with product management. My “brag file” includes, but is not limited to, President’s Club honors, a little-league trophy, and the Hope of America award (from the sixth grade)! I am also a novice graphic designer who enjoys logo design way more than any healthy person should.
I live in Utah with one fantastic wife and a few driven kiddos to keep life exciting. I graduated many years ago with a Masters in Business Administration from THE Utah State University and even longer ago with a Marketing degree from THE Utah Valley University. I have always been obsessed with all things marketing – from identity style guides to web analytics and as of late, the wonderful world of digital marketing, or as the kids call it these days, social media.
The David Anderson Blog was born in 2008 in an attempt to create & archive awesome content related to branding, marketing, sales, and how all three topics can work together in harmony. (Not to mention there are a lot of David Andersons in this world and I need to do more to differentiate myself and establish some internet cred.) I have been blogging about my personal interests for years but it is finally time that I devote some space and time to my professional interests, mainly branding, sales, and marketing. I have been influenced by many others in this genre and I would like to give back by helping others build their brands, whether they are corporate or personal. I will do my best to add to the branding community by sharing my experiences, analyzing what others are doing in this realm – good and bad, and sharing my opinions with all who visit.
I value…
· being 6’4”
· not quitting
· kaizen – continuous improvement
· humility
· visiting new places
· being a husband and a father
· forgiveness
· receiving a signed contract
· traveling to big cities – Chicago tops the list
· being positive
· understanding consumer behavior
· loyalty
· a good teacher
· quality graphic design
· shooting hoops
· getting free upgrades
· coaching youth sports
· Chipotle burritos with a Nantucket Apple Juice beverage
· new technology
· charity
· having lived in Arizona, California, and Utah
· graduating debt free
· setting goals
· honesty
· game night with old friends from the hood
· fantasy football skills
· playing Madden
· giving and receiving respect
· pondering
· a good jest
About You…
I would very much like TheDavidAnderson.com to be a collaboration of great ideas, challenging the norm, and brainstorming. This is where you come in. I believe that with today’s tools new ideas can be born, incubate, and spread more rapidly than we have ever seen before. Feel free to leave comments, tweet posts, give me an earful… I don’t mind as long as it is constructive, we are cool.
Thank you for visiting!
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